Message from the editor – Spring 2024

The Spring 2024 edition of the Canadian Hog Journal is here, and with it, a new look!

This edition features our refreshed, modernized magazine layout, along with hand-drawn cover art supplied by a student artist.

Find coverage of Alberta Pork’s wild boar surveillance project, along with reaction to voluntary country-of-origin labelling (vCOOL) in the U.S., in addition to a futures market outlook from h@ms Marketing and an overview of Manitoba Pork’s Pork Proud Ambassador Program.

Swine Innovation Porc (SIP) Chair, Arno Schober, provides an update on SIP’s new strategic plan, and we have another SIP Cluster 3 research summary, related to pulses for feed. You can also find an article on the cost of nursery mortality, from Zinpro, and two on heat stress mitigation strategies, from Trouw Nutrition and Jefo Nutrition.

The Canadian Hog Journal’s unique circulation model means all hog producers registered with their respective provincial pork producer organizations in western Canada receive each edition by mail, along with many more in Ontario, Quebec and the Maritimes. It’s Canada’s only magazine covering swine topics coast-to-coast from a producer-focused perspective, distributed free-of-charge.

While the circulation model means there’s no cost to producers and other subscribers, it does mean we rely on advertising dollars to keep it in print. Could your business or event benefit from advertising with us? Ads are sold not under commission, and revenue goes directly into the design, print and distribution costs. Our media kit, including ad rates, is available on our website, ‘canadianhogjournal.com.’

Ad inquiries, news releases, ideas, feedback and suggestions can be sent to ‘andrew.heck@albertapork.com,’ and you can join the conversation on social media by tagging the Canadian Hog Journal (@HogJournal) on Facebook and X.

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