Monday, March 9, 2026

Winter 2026 edition is here!

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The Winter 2026 edition of the Canadian Hog Journal is here!

Find these articles and more:

For all editorial and advertising inquiries, email ‘andrewtheck@gmail.com.’

For any new, updated or cancelled subscriptions, email ‘rawya.selby@albertapork.com’ or phone ‘780-474-8288.’

PigLEARN supports skills and productivity

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By Mark Fynn

Editor’s note: Mark Fynn is Training Resources Coordinator, Canadian Pork Council (CPC). He can be contacted at ‘fynn@cpc-ccp.com.’

Thanks to input from across the sector, PigLEARN is now available to producers and industry partners across Canada.

After nearly a decade of work involving more than 200 contributors, the Canadian Pork Council (CPC) has introduced PigLEARN: an online training platform designed to enhance skills and boost productivity in the Canadian pork industry. It offers a flexible, self-paced learning experience with a wide range of educational content, training modules and valuable resources.

The PigLEARN story is a proud example of how the sector came together to build something meant to last. Its platform and training are a culmination of efforts to develop the content that is now housed within PigLEARN. Thanks to input from across the sector, PigLEARN is now available to producers and industry partners all over Canada!

What does PigLEARN offer learners?

PigLEARN is designed to be accessible, including narration and subtitles in multiple languages. Tagalog (Filipino) subtitles are shown in this example.

With PigLEARN, learners can track their progress and receive recognition for their achievements, empowering them to stay current and excel in their roles. The platform offers an administrative portal for organizations and companies to manage their own trainees, as well as a simplified portal for workers to log in and complete their assigned training.

The platform currently hosts 96 training modules developed by producers and other pork sector experts on a wide range of topics, including:

  • Animal-based measures
  • Biosecurity
  • Enhanced biosecurity for disease outbreaks
  • Euthanasia
  • General farm tasks
  • Group sow housing
  • Growing pigs
  • Pig handling
  • Preparing to transport pigs
  • Sow barn tasks
  • Veterinary products

The full, detailed catalog of 96 modules can be found on the Canadian Pork Council (CPC) website at cpc-ccp.com/piglearn. Another 20 modules on worker health and safety are planned for release in early 2027.

The training modules aren’t just videos either; they feature advanced simulations and real-world scenarios to prepare workers for the barn. These come in the form of visual and interactive knowledge checks, which use a variety of question formats and approaches.

To ensure the platform was accessible for the sector’s diverse workforce, PigLEARN features narration in English with Spanish, Tagalog (Filipino) and Ukrainian subtitles, and narration in French with Spanish subtitles.

What does PigLEARN offer companies?

A fun optional feature for companies using PigLEARN is the leaderboard function.

Beyond the many training modules, PigLEARN offers administrative abilities for companies to manage, track and incentivize the training progress of their workers. Company administrators can:

  • Brand the platform with their company’s logo and colour scheme to truly make it their own.
  • Create their own custom training content through the platform’s module builder, including drafting their own text and quizzes, and uploading their own videos, PDFs and presentations.
  • Build and assign their own custom learning pathways, which can compile any combination of their own custom modules and PigLEARN pre-built modules.
  • Register and manage their own workers, grouping them by work area or any other attribute and assigning them customized learning individually or by group.
  • Track training progress of individuals within the platform or by exporting a CSV spreadsheet for potential integration with other software.
  • Generate customized certificates with specific completion criteria that will be automatically granted to learners when they complete lessons.
  • Promote healthy competition through the optional leaderboard function, which allows users to decide whether to share their achievements with other learners in the company, their province or the whole country.

How was PigLEARN training developed?

The Canadian Pork Council (CPC), including Mark Fynn, along with provincial pork organizations, worked collaboratively with Canadian swine research facilities and a third-party to develop the platform.

Historically, pork producer training resources were developed independently in each respective province; however, in the late 2010s, provincial pork organizations noticed a fair amount of redundancy between what each province was developing. On top of that, it was hard for each province to devote much staff time to training development. Collectively with CPC, the sector discussed the possibility of pooling time, talent and funding nationally to develop high-quality training resources informed by expertise from across Canada.

In 2019, CPC received federal funding for a multi-year training development project. The project began with a steering committee meeting of pork producers, veterinarians and other pork sector experts, whose task it was to decide which training topics to prioritize first. Year one of the project focused on biosecurity, humane transport and euthanasia. Each topic area required its own working group of five to 10 people from across Canada with expertise in that specific area. The first three working groups were established by early 2020.

Although the idea of a PigLEARN training platform was floating around since the beginning of the project, it wasn’t decided on until 2022. CPC partnered with Enable Education from Milton, Ontario to develop and host the platform, using training videos previously developed collaboratively with Prairie Swine Centre (PSC), Centre de développement du porc du Québec (CDPQ), and Équipe québécoise de santé porcine (EQSP). The contributions of PSC, CDPQ and EQSP were foundational to developing the platform, which was officially launched in March 2025.

Since launching, another seven working groups started and completed work on different topics, bringing the total number of PigLEARN training modules to 96 and counting.

Kudos to the working group members who have devoted and continue to devote time and effort above and beyond their already full-time schedules. They are involved from conception to completion, including reviewing content outlines, scripts, videos, knowledge checks and finalized modules.

How can learners register on PigLEARN?

To register on PigLEARN, contact your provincial pork organization.

To register on PigLEARN, or to find out more information, contact your provincial pork organization. Although CPC would love to offer the platform to producers for free, it is important the platform be sustainable.

The intent of PigLEARN is not to make a profit but to build and maintain a safe and skilled workforce today and into the future. Subscriptions are priced so the platform runs cost-neutral, ensuring it can be maintained, and that new or updated modules can be added regularly.

The main subscription option is a 12-month subscription that gives someone full access to complete all PigLEARN training modules (and any company-uploaded modules) for $51.25 plus tax. Another option for companies who want to use the platform to provide company-uploaded training only to certain workers is a 12-month subscription for $15.38 plus tax, but these workers will not have access to any of the PigLEARN training modules.  Subscriptions are only required when someone tries to view the training content. Companies can still log into the platform for free to complete administrative tasks, and learners can log in for free to see what is available as well as their past training achievements if their subscription expires.

PigLEARN is a testament to industry collaboration

The strength of the Canadian pork industry shines when we work together – no turfiness, no ego.  PigLEARN is a proud example of how the sector can come together and built something to last.

PigLEARN’s platform and high-quality training involved the efforts of many people and years to see it come to fruition. Thanks to input from across the sector, PigLEARN is now available to producers and industry partners across Canada.

Strong hog margins predicted again this year

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By Justin Shepherd

Editor’s note: Justin Shepherd is Senior Economist, Farm Credit Canada (FCC). This article has been used with permission from FCC. For more information, contact ‘mediarelations@fcc-fac.ca’ or visit the ‘Knowledge – Economics’ section on FCC’s website.

After weathering the storm of the past several years, producers are now in a good position to achieve solid profitability.

After an unexpectedly strong 2025, things continue to look positive for the Canadian hog sector starting off 2026. Hog futures prices are near five-year highs and are well supported. After several years of weaker demand and oversupply globally, the hog market has become more balanced. With lower feed costs relative to a few years ago, margins look to remain well supported for producers.

Disease continues to be a concern for producers all over the world, with many pork-producing regions dealing with outbreaks of African Swine Fever (ASF), Porcine Epidemic Diarrhea (PED), and Porcine Reproductive and Respiratory Syndrome (PRRS). If Canada can continue to keep PED and PRRS under control, and keep ASF out of the country, producers can feel optimistic given strong hog prices and manageable feed costs. In this outlook, we examine what margins are expected to look like for the year ahead, and what domestic and international demand looks like for Canadian pork.

Hog prices supported by cattle markets

Table 1: Hog prices are expected to be above five-year averages heading into 2026. Source: Statistics Canada, AAFC, USDA, CME Futures, FCC calculations.

For 2026, our forecasts for cash hog prices across the country are slightly above 2025 and well above their five-year averages (Table 1). With cattle futures near record levels, this provides support for the hog market as a substitute protein. Demand for hogs is being fueled in part by domestic hog slaughter that increased in 2025 after multiple years of consolidation and is expected to be up slightly again this year.

While live hog exports look to remain steady to the U.S. this year, there is risk on the horizon as the Canada-U.S.-Mexico Agreement (CUSMA) is up for review, and as voluntary country-of-origin labelling (vCOOL) came into effect at the start of January. For now, these risks are being outweighed by the demand for Canadian hogs.

Hog margins benefiting from lower feed costs

Figure 1: Manitoba and Ontario farrow-to-finish returns look strong for the year ahead. Source: Statistics Canada, CanFax, Manitoba Agriculture and Resource Development, FCC Economics.

Record Canadian crop production last fall is pushing grains and oilseeds down. Feed grain prices – including wheat, barley and corn – are expected to be steady or slightly lower, while oilseed prices are projected to decline due to high global stocks.

Large domestic supplies and market access restrictions on Canadian pulses to India are likely to result in additional peas diverted to the feed market and utilized in hog rations. This drop means cheaper peas, soybean and canola meals for feed, with ample supplies expected to hold feed prices below the five-year average throughout 2026. When we add in strong hog prices, it suggests Manitoba and Ontario farrow-to-finish hog margins could reach their highest levels in five years (Figure 1).

Canadian pork prices encourage consumers

Figure 2: Canadians started to increase their quarterly pork consumption in 2025.

The price of pork at grocery stores is just one aspect to consider; it’s important to compare how it performs against alternative meats like beef and chicken. Since 2022, pork prices in grocery stores have increased by more than 13 per cent, but this rise pales in comparison to chicken and beef, whose prices went up nearly 22 per cent and 38 per cent respectively (Figure 2). Because pork prices have risen more moderately, that meat has become a more affordable protein choice for Canadian shoppers.

Figure 3: Pork prices at Canadian grocers give consumers a reason to think twice. Source: FCC Economics.

That at least partially explains the uptick in pork consumption last year – an encouraging development for the Canadian pork industry (Figure 3). Provided pork prices continue increasing less than other proteins, it is reasonable to assume continued consumption.

Canadian pork exports down through most of 2025

Table 2: Canadian pork exports are down slightly in 2025 relative to the five-year average.

The Canadian pork industry is heavily reliant on exports, as more than 60 per cent of our pork production is exported. Through October 2025, Canadian processors exported six per cent less than the five-year average of 928 thousand metric tonnes (Table 2). This is highlighted by the large drop in shipments to China, part of which can be attributed to that country’s decision to impose a 25 per cent tariff on Canadian pork. Despite recent announcements of tariff relief for other Canadian agricultural products, pork has not yet been granted a reprieve.

Continued success is being found, however, in Japan, Mexico and South Korea, where Canada’s pork exports continue to grow at a solid pace. Trade to the U.S. continues to be strong and stable year-to-year, but as mentioned earlier, it remains a watch item for the second half of this year, as CUSMA discussions start.

Market access continues to be important

Unlike last year where trade concerns were an immediate issue that could potentially impact margins, this year we are expecting relatively smooth sailing through the first half of the year. Canadian hog production remains closely tied to exports to the U.S., and with disease impacts slowing herd growth stateside as well as restrained feed costs, it is creating strong margin opportunities.

The Canadian pork industry continues to make strides in growing export markets, while remaining hopeful for changes in the relationship with China. In other words, after weathering the storm of the past several years, producers are now in a good position to achieve solid profitability.

Fall 2025 edition is here!

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The Fall 2025 edition of the Canadian Hog Journal is here!

Find these articles and more:

For all editorial and advertising inquiries, email ‘andrewtheck@gmail.com.’

For any new, updated or cancelled subscriptions, email ‘rawya.selby@albertapork.com’ or phone ‘780-474-8288.’

Labour shortages create dragnet for agri-food

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By Janet Krayden

Editor’s note: Janet Krayden is CEO, Crystal Clear Communications. She can be contacted at ‘janet@mushrooms.ca.’

Janet Krayden specializes in workforce and labour issues, helping to unwind bureaucracy and solve problems for Canadian farmers.

Canadian agriculture and agri-food consistently punch above their weight. Agriculture and agri-food contribute $111 billion per year – more than $30 million per day – to the Canadian economy, or over six per cent of our GDP. However, there are still more than 16,000 job vacancies on Canadian farms, and this labour crisis is resulting in avoidable financial strain.

With that considered, you would think that smoothing out the regulatory red tape – especially on access to labour for farmers – should be highest priority for federal and provincial governments when the shortage is both critical and chronic, proven with many years of data and evidence. When COVID-19 challenged supply chains, action was taken to secure our food supply, but this level of urgency and priority for the sector appears to have come to an end.

Producers and workers need new solutions

Agriculture is theoretically prioritized in the immigration regulations, but it continues to be squeezed by on all sides. Agriculture and agri-food businesses, and their workers, are getting caught in immigration dragnet of restrictive changes that will reduce Canadian production and processing capacity now and in the future, if not reversed. 

Across the country, for years, agriculture agri-food businesses have been vocal about the reality of their workforces: when Canadians do not apply for jobs, programs are needed to support permanent residency for workers, not just the Temporary Foreign Worker Program (TFWP). Even getting permits approved under the TFWP Agriculture Stream is an increasing struggle. 

The federal Agri-Food Immigration Pilot program was launched in 2020 in response to COVID-19 supply chain challenges in the sector. To the detriment and dismay of the sector, it closed to new applications in May 2025 after reaching the 1,010-maximum permanent resident threshold as defined by the federal government’s 2025–2027 Immigration Levels Plan. To that point, the program supported more than 4,500 workers and their family members, which included the extension of open work permits to spouses of Agriculture Stream workers.

The federal Agri-Food Immigration Pilot program was a rare example of a labour program that was widely supported by farmers. It was closed in May 2025.

Some of the changes for other immigration programs are really needed. Nearly four million international students were allowed to come into Canada between 2020 and 2024. Over the same time, the International Mobility Program had 2.5 million entrants. Unlike the TFWP, the International Mobility Program does not require Labour Market Impact Assessments (LMIAs), making it easier for employers. Not to mention, LMIA housing guidelines for the TFWP Agriculture Stream currently require employers to retain empty housing when workers choose to live on their own off-farm, which is wasteful and costly.

The TFWP had a target of bring in 82,000 workers in 2025, but this has been cut down to 60,000 total, with the Agriculture Stream likely included in that amount with all other sectors, along with construction and meat processing. This is very concerning, because the Agriculture Stream has about 40,000 workers coming in every year and it continues to grow at a slow and gradual rate, due to attrition of retiring farmers and farm workers. Will more permits be refused under the Agriculture Steam, even for those already working on Canadian farms?

Additional hiccups under the Agriculture Stream include the downgrading of the livestock specialist or technician category from higher-skilled to lower-skilled. This cuts off immigration access through the Provincial Nominee Program and Express Entry programs that generally only prioritize or accept the occupations classified as higher-skilled. This also affects the General Farm Worker wage within the federal Job Bank, which could increase by $4 per hour or more in some provinces, complicating an already difficult situation.

Industry advocacy remains important

The Canadian Pork Council (CPC) joined the Canadian Federation of Agriculture (CFA) in July 2025 – a united collection of organizations with the common goal of bringing about positive change.

Farmers and their organizations need to continue speaking up for their access to labour with new permanent solutions. Even under the TFWP, caps under the Agriculture Stream need to be kept separate from the Seasonal Agriculture Worker Program.

If action isn’t taken, this will only worsen, and our sector will continue to be squeezed out of these programs. The result will be a drastic reduction in production, with workers being sent home or not able to fill existing and new job vacancies. As a consequence, Canada may become more like the U.S., with an underground farm workforce, something no-one – including Ottawa – should want to see.

If agriculture and agri-food can come together on labour, there is still time to turn this ship around to prioritize our sector again through effective programs that support us when Canadians alone cannot fill the needed roles.

Depopulation could destabilize food systems

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By Sylvain Charlebois

Editor’s note: Sylvain Charlebois is Professor & Director, Agri-Food Analytics Lab, Dalhousie University. He can be contacted at ‘sylvain.charlebois@dal.ca.’

Food system expert Sylvain Charlebois believes changing global population dynamics pose a threat to existing models that rely on continued growth.

It’s difficult to argue that climate change isn’t the most pressing threat to our agri-food sector. Farmers, processors, distributors, retailers and transporters have all been forced to adapt in real time to extreme weather events, shifting growing seasons and volatile conditions. From droughts to floods to wildfires, climate change has tested the resilience of every link in the food supply chain. 

Yet, for all the challenges the sector has faced – and will continue to face – due to climate pressures, it has managed to cope reasonably well. Investments in technology, new crop varieties, smarter logistics and infrastructure upgrades have helped absorb many of the shocks. But there is another looming threat – quieter, slower, and far more difficult to reverse – that few in the industry appear prepared for: depopulation. 

At its core, the food industry is built on one assumption: that there will always be more mouths to feed. Growth in population has long been a proxy for market growth. The logic is simple – more people mean more demand for calories, more diversity in food preferences, and more spending across the value chain. Many strategies across the sector are driven by the idea of expanding ‘stomach share’ – a concept that assumes a continually expanding consumer base.

But what happens when that base begins to shrink?

More than 60 countries around the world are already experiencing population decline, and that number is expected to exceed 100 within the next 25 years. Fertility rates are falling below replacement levels across much of Europe, East Asia and even parts of Latin America. Japan, Italy, South Korea, Bulgaria and many others are already seeing their populations shrink year over year. Aging populations and lower birth rates are creating labour shortages, weakening tax bases and reshaping national economies.

Fertility rates are below replacement levels in many countries with which Canada trades in pork. Image © Korakys

Even countries like Canada and Australia, which have so far used immigration to offset domestic fertility declines, will not be able to avoid the broader demographic shift forever. Immigration policies may adjust, and population levels may stabilize temporarily, but the long-term trend is clear: global population growth is slowing, and in many places, reversing.

While the world has historically worried about overpopulation and the stress it would place on food systems, the more pressing concern now may be how to sustain food systems with fewer people to feed and fewer workers to produce food. For decades, global hunger has been a function not of insufficient supply, but of poor distribution and localized production failures. The fear of ‘not enough food’ was always more political than agricultural.

But in a world of declining population, the question flips: How do we maintain a vibrant, efficient, and innovative food economy when demand begins to shrink?

Canada’s situation underscores this dilemma. While we are not yet in population decline, our fertility rate continues to drop. Without robust immigration, our population would already be contracting. And although the public discourse remains focused on rising food prices and access to affordable groceries, a deeper, more structural issue is emerging – nutritional insecurity. 

In 2024, one in eight Canadian households experienced food insecurity, and that number is likely an undercount. Food insecurity is associated not only with hunger but also with poor diet quality, reduced access to fresh and nutritious food, and broader health consequences. More Canadians than ever may be meeting their caloric needs but are failing to meet their nutritional ones.

This brings us to a critical but often overlooked issue: disease-related malnutrition. This condition affects individuals of all ages and is deeply intertwined with both chronic illness and food insecurity. It is estimated that up to one in three Canadian children and one in two adults admitted to hospital are already malnourished upon arrival. Disease can lead to malnutrition, and malnutrition can exacerbate disease, creating a costly and dangerous feedback loop.

Aging populations have different nutritional demands.

This challenge is only growing. As populations age and chronic illnesses become more prevalent, the demand for nutritional care – not just food – will intensify. Malnutrition is not just a clinical issue; it is a systemic one, reflecting broader failures in how we view, measure, and address food insecurity.

So what does this mean for the food sector? 

It means we can no longer rely solely on volume. The industry must pivot from selling calories to delivering nutrition, quality, and personalized value. As the population plateaus – or declines – success will depend on a deeper understanding of demographic shifts, health trends and evolving consumer expectations. We must recognize the increasingly heterogeneous nature of the market. A one-size-fits-all approach will no longer be sufficient. Growth will come not from quantity, but from innovation, specialization and nutrition-forward offerings.

Public policy will also need to evolve. The current focus on food affordability and access must expand to include nutrition security – a concept that emphasizes consistent access to food that promotes health and prevents disease. This is not just a semantic shift; it reflects a deeper understanding of what a modern food system must deliver.

The transition from a growth-centric model to a resilience- and quality-focused one won’t be easy. But if we fail to adapt, we risk building a food system that is increasingly out of sync with the demographic and nutritional realities of our time. The future of food will not be measured in tonnes – it will be measured in impact per person.

Summer 2025 edition is here!

The Summer 2025 edition of the Canadian Hog Journal is here!

Find these articles and more:

For all editorial and advertising inquiries, email ‘andrewtheck@gmail.com.’

For any new, updated or cancelled subscriptions, email ‘rawya.selby@albertapork.com’ or phone ‘780-474-8288.’

Pork partnerships still crucial despite trade challenges

Editor’s note: Todd Thurman is Founder & CEO, Swine Insights International. He can be contacted at ‘todd@swineinsights.com.’

Group of Seven (G7) world leaders, including Prime Minister Carney and President Trump, met in Alberta in June. Trade between Canada and the U.S. continues to be strained despite efforts to find common ground. Image © Government of Canada

As ‘Trade War II’ rages on and global commerce is re-shuffled, the North American trade bloc stands out as one of our most powerful collective assets (Figure 1). The geographic proximity and characteristics of Canada, the U.S. and Mexico make this union ideal for creating secure, efficient and resilient supply chains. This is true across industries but especially food and agriculture.

As an American who does business internationally, I believe strengthening this relationship should have been our number-one geopolitical and economic priority. It is both surprising and disappointing that it has instead become a flashpoint in global tensions.

Integration, cooperation have been a historical benefit

Figure 1

For decades, the North American pork industry has been bolstered by cross-border integration and cooperation. The industry has operated as a continental system: live hogs flow south for finishing, American feed grains move north and finished pork products flow both ways. It’s a model of efficiency that has served us all well.

The recent imposition of steep U.S. tariffs and Canada’s retaliatory measures contradict the strategic goal of strengthening this union. I’ve been delaying my writing of this article in the hope I could share more encouraging news of an announced deal. As of writing, however, the August deadline imposed by the Trump administration has expired, and Canada is facing 35 per cent tariffs – an increase from the 25 per cent tariffs on all imports not covered by the U.S.-Mexico-Canada Agreement (USMCA), also known as the Canada-U.S.-Mexico Agreement (CUSMA). Additional responses by Canada are being discussed, but nothing concrete has emerged.

Fortunately, most pork industry impacts have, so far, been limited. Pork and live pig exports from Canada to the U.S. are included in the CUSMA compliance exemption, provided paperwork is in order. In fact, the Bank of Canada estimates 95 per cent of all Canadian exports to the U.S. are exempt. While some U.S. pork products are technically included in the retaliatory Canadian tariffs imposed in March, the actual impact has been minimal. Slight reductions have been noted in U.S. pork exports to Canada in recent months but most can be attributed to non-tariff related issues. Still, the uncertainty is troubling, and the broader issues may impact input costs for producers and affect pork demand. Producers on both sides of the border worry that escalation could drag pork directly into the fray.

If live pigs and pork were included in the current tariff regime, the effects would be serious. The pipeline of more than six million Canadian feeder pigs moving south annually cannot simply be turned off. U.S. finishers depend on them, so demand tends to be steady. Costly workarounds would likely limit the impact on volume in the short term, but ultimately, Canadian producers would be forced to offer steep discounts, straining margins to a degree that might become unsustainable.

Figure 2

Meat, a more substitutable commodity, would experience a more rapid and direct impact. Traders, unwilling to absorb a 25 to 35 per cent price hike, would force product to be diverted into other global markets or onto the domestic market. Considering the U.S. and Canadian industries are heavily export-dependent – 26 per cent and 70 per cent of pigs and pork produced leave each country, respectively – this would be a massive problem for both. North American trade represents a significant proportion of total exports. Between 2018 and 2022, Canadian exports to the U.S. averaged 35 per cent by value, and U.S. exports to Canada were 15 per cent (Figure 2).

Our industry is now at a crossroads. What happens next depends mostly on whether this trade dispute ends up being a brief spat or a permanent change in the North American trade climate. By looking at multiple scenarios and considering the implications, two possible, simplified outcomes stand out.

Scenario 1: Quick Resolution

In this optimistic scenario, a political compromise is reached within the next three to six months, tariffs are rescinded, the integrated system snaps back quickly, and the pork industry is never directly dragged into the conflict. Canadian live pig exports continue, and Canadian and U.S. pork quickly regain traditional share of the respective markets. Exactly what the re-adjustment would look like obviously depends on the terms of the agreement, but something resembling a return to the status quo is likely.

Crucially, the incentive to make costly, long-term investments in redundant capacity – such as building new packing plants in Canada – fades in this scenario. The episode would serve as a lesson in our mutual dependence, but it would ultimately reaffirm the logic and efficiency of our continental model. It is important to acknowledge, however, that damage has already been done to the relationship between Canada and the U.S., and trust has eroded; it will take time to repair that damage.

Scenario 2: Prolonged Stalemate

This is a more pessimistic but plausible scenario where tariffs persist for the next three to five years and pork is directly or indirectly included, forcing permanent adaptations. Some models – like the one developed by agricultural economist Sebastien Pouliot – suggest Canadian feeder pig exports to the U.S. could plummet by 36 per cent, and slaughter hog exports would virtually disappear in the face of 25 per cent tariffs.

For Canadian producers, this path is fraught with difficulty. It means a painful contraction of the industry or an aggressive, high-stakes pivot to expand slaughter capacity and find new overseas markets. While it’s true the pain would be greater for Canada, this is not a win for the U.S. It forces the American industry into a slow and expensive process of expanding its own sow herd to replace the reliable Canadian pig supply. Alternatively, the U.S. might choose to simply cut overall production, leading to an oversupply of shackle and finishing space, thereby straining packer margins and the well-established contract production system.

This leads not to victory for one side, but to a fundamental reconfiguration into two less efficient, more siloed national systems. Furthermore, it is critical to understand that this internal fragmentation would be happening at the worst possible time. Our analysis forecasts rather weak global pork demand over the coming decades, driven by a combination of demographic and economic headwinds that are particularly challenging for pork.

Figure 3

East Asia provides perhaps the clearest example. For example, China has been a primary engine of global pork import demand for years, but that era is likely over. With its rapidly improving domestic production efficiency and significant demographic challenges like population aging and decline, China cannot be relied upon for future growth. Japan, South Korea and Hong Kong – all major pork importers – face similar challenges. Of the top-10 pork importers in 2024, four are expected to lose population in the next quarter-century (Figure 3). Collectively, the group will lose almost four per cent of its population, which will also continue to age rapidly.

To replace weakening demand elsewhere, many industries will look to the last remaining areas of rapid population growth – Africa and parts of the Middle East – which will add around one billion people altogether in the next 25 years. This creates an opportunity for massive market growth if economic stability and governance goals can be achieved (a big if), but 52 per cent of this population growth is likely to be Muslim: an obvious problem for the pork industry.

So, in a cruel twist of fate, many of the same areas experiencing the greatest demographic challenges are also the areas with the highest levels of pork imports and the areas with the most potential growth are a challenge for the pork industry.

Friends, not foes

Real people and businesses have been caught in the current mess. Standing together provides our best chance at continued long-term success.

The implications of the current trade dispute are stark: with global demand slowing overall and reversing in key markets, the export market will become fiercely competitive. A unified Canada-U.S. pork industry – leveraging its scale, efficiency and complementary strengths with Mexico – is far more competitive on the world stage than any of us can be alone. A self-inflicted weakening of our partnership now is a grave strategic error that undermines our collective ability to compete in the challenging decades ahead.

This dispute is more than a line item on a balance sheet; it is causing financial pain, impacting real people and businesses. If it spreads, it threatens to permanently fragment our efficient North American system and dangerously weaken our collective strength right when global competition is set to intensify.

The choice before our leaders is clear: continue a self-defeating internal conflict or restore the partnership that provides our single greatest advantage in global trade. The challenges ahead are global in scale and will require our absolute best. Our integrated North American pork and broader agriculture system gives us an edge no other region can easily replicate. Restoring that partnership and focusing our collective energy on winning in a tougher global market is not just the best option, it is the only one that makes strategic sense.

Food lab cooks up niche and novel innovations

By Andrew Heck

The Northern Alberta Institute of Technology (NAIT) opened its Centre for Culinary Innovation in 2019, designed to bring food ideas to life through research and commercialization. Image © NAIT

‘Innovation’ is a complicated word. While few can define it with absolute confidence, it doesn’t take a scientist to recognize it in our lives.

Nevertheless, the researchers at NAIT Applied Research are partnering with food manufacturers to create made-in-Alberta products, using local ingredients, that appeal to today’s increasingly diverse consumer tastes. And they’re doing it inside the Centre for Culinary Innovation by fundamentally transforming ordinary inputs – including pork – into value-added items that respond to modern demands.

“I love the psychology of food,” said Linda Ho, Applied Research Chair in Agri-Food Sustainability, NAIT. “Why do people consume what they consume? And for a product like pork, how can we get them to consume more of it?”

The Northern Alberta Institute of Technology (NAIT) is a trade- and technology-based polytechnic located in Edmonton. It offers a range of certificate, diploma and degree programs that prepare students for the workforce in many of the province’s key industries, including food and agriculture.

Ho’s professional experience includes a balance of academic and private-sector positions, including a background in meat microbiology. Since joining NAIT in 2022, she has led the Centre for Culinary Innovation alongside a rotation of student helpers and fellow food scientist Christopher Song.

“People come to us and say, ‘My grandma’s sauce is so amazing, and I want to scale it up and sell it,’” said Ho. “Most often, these recipes are ‘a little of this, a little of that,’ but we help quantify the ingredients in a precise way.”

While everyone knows that love is the real secret ingredient in grandma’s sauce, food chemistry plays an important role in product creation. And at the intersection of art and science – where creativity meets commercialization – is where you’ll find the NAIT research team working hard to deliver results for budding entrepreneurs.

Research kitchen provides the platform

NAIT’s Centre for Culinary Innovation is a state-of-the-art commercial kitchen that hosts a large assortment of equipment. Image © NAIT

NAIT’s 2,000-square-foot research kitchen is a fully customizable space for bench-top food and beverage product development, characterization of new food ingredients and recipe development. It features 12 dedicated food-prep stations, along with equipment like a meat grinder, freeze dryer, thermocirculator (sous-vide machine), vacuum-packing devices and more.

While the Centre for Culinary Innovation is relatively new, the notion of a post-secondary food lab has deep roots in other places, such as the internationally renowned Wageningen University in the Netherlands, where value-added food processing exports contribute significantly to the country’s GDP. In fact, the Netherlands is ranked second globally in food and agriculture exports. Canada, by contrast, historically, has opted to export raw materials, including pork primals. While that reality is unlikely to change, Ho thinks that manufacturers and the industry at large would benefit from pursuing ideas that add value to products. And NAIT is poised to support the transition.

“We are building the same ecosystem here,” said Ho. “It’s readily available – just whether innovators want to tap into it.”

Since opening in 2019, the centre has helped dozens of clients take their ideas from concept to creation. After completing their projects, clients retain the intellectual property. This type of business ‘incubation’ is one of NAIT’s strengths and has ample appetite across Canada.

Recently, the centre began working on a project with Alberta Pulse Growers to experiment with miso: a fermented paste typically made from soybeans, common in Japanese cuisine.

“Alberta doesn’t really have soybeans,” said Ho. “But we do have plenty of other crops that can work for this purpose.”

Using pastes from Alberta crops like chickpeas, field peas and faba beans, naturally occurring bacteria consume the carbohydrates found in these ingredients, creating enzymes that break down the proteins. The results, given the experimental nature of the process, can create unique and unexpected flavours.

“We did a test with consumers and found that they were tasting notes of strawberry and chocolate,” said Ho. “That’s really interesting, because we didn’t predict that, and these flavours are difficult to replicate without actual strawberries and chocolate.”

While strawberries and chocolate aren’t the concern of hog producers or pork processors, the experiment highlights some opportunities for the sector. Notably, Ho believes that some of the compounds being created in the miso-like mixture could speed up the process of wet-aging – a technique that involves vacuum-sealing and refrigerating pieces of meat for several days or even weeks. The technique relies on enzymes to tenderize tough cuts and concentrate flavours. Using these cuts not only eliminates food waste, but it represents sustainability for everyone in the value chain.

“Consumers today are looking for accessible proteins,” said Ho. “That’s true whether it’s pork or any protein.”

Shelf-stability, versatility and ease of preparation are having a heyday right now, as consumers increasingly seek out convenience products but still want to save money. Whether through wet-aging, further processing or through other means, pork stands out as an ideal candidate.

Pork provides value-added opportunities

Alberta- grown and -raised products – including pulses, as shown here – are at the heart of research taking place at NAIT’s Centre for Culinary Innovation. Image © NAIT

With the recent announcement that Canadian pork exports to Japan have overtaken U.S. pork exports for the first time ever, Japan provides further insight into the possibilities for Canadian pork closer to home.

The Canadian pork industry is committed to the highest standards of food safety, animal care and environmental sustainability. Federally regulated feeding and processing facilities ensure consistency that Japanese buyers have come to expect. Canadian consumers, on the other hand, have potential for further education.

“Think about wagyu beef,” said Ho. “People love it, and they pay a lot for it. The product is a result of so much love and care for the animals.”

‘Wagyu’ refers to cattle raised in Japan that have been specially bred with high fat content and intense marbling. Authentic wagyu cuts can cost more than $300 per kilogram, at retail, and there is no shortage of North American imitators that have tried to get a piece of the action through further cross-breeding with domestic cattle. And while wagyu has gained widespread recognition and intrigue, pork really has no immediate equivalent – not because of a lack of quality, but a lack of appreciation.

“Pig breeding has come a long way, and the genetics and handling of animals today creates less stress and allows for better pork,” said Ho. “By introducing consumers to new ways of cooking and eating, though innovation, we can show that it’s possible to cook pork to a lower finished temperature, for example, which preserves flavour.”

The current tariff-challenged business environment also underscores the importance of Canadian collaboration. As provinces express renewed interest in supporting interprovincial trade, businesses could take advantage of selling products with national reach.

Additionally, while consumers themselves are often implicated for a lack of knowledge, producers, too, are encouraged to consider the bigger picture.

“Farmers are focused on growing pigs, which makes sense, but what about the end product?” said Ho. “Ultimately, farmers produce food – not just animals – and it’s important to think about what that means. How do you balance growth performance and meat quality?”

Research provides the pathway

Not just in pork or even agriculture, but across Canadian industry sectors, adding value to raw materials improves value-chain profitability, stimulates the economy and provides jobs. Image © NAIT

The journey from farm to fork is a long one – not so different from taking an idea and seeing it come to fruition, through research. On a day-to-day basis, hog producers and pork consumers seldom have the chance to connect with each other. For consumers, interacting with pork in the restaurant, grocery store and at home – and its value-added products – is what stands out. 

Canadian pork value chain partners should consider what research can do to benefit business. Be it pork- or plant-based product development, NAIT’s Centre for Culinary Innovation has attracted entrepreneurs from all walks of life who are trying to cater to underserved demographics, to achieve results that attract sales. That’s a potential win for everyone, from producers and processors to retailers and consumers.

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The Spring 2025 edition of the Canadian Hog Journal is here!

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